Our Story

Welcome to a universe of all things that make you feel good - Fashion, Beauty, Home Decor, Health and Wellness, and more. Whether you are here to shop or work out online or at Our Studio we strongly believe that with inspiration comes change and change drives growth.

A Lifestyle Universe of Better Choices - for You, and for the Planet.

Here, everything has been carefully curated to offer you the best in Beauty - natural and clean without unnecessary chemicals. When it comes to Fashion and Home Decor, we believe in preloved, upcycled, remakes and slow fashion. There are so many beautiful things out there looking for new homes that there's simply no reason to mass produce

We aim to provide Health & Wellness solutions that support your health while being mindful of the planet.

When we feel good inside and out we naturally inspire others to do the same.

My Story

After spending several years in the fashion and retail industry with one primary goal, encouraging people to shop more, I started to feel a deep disconnect. It felt as though my soul was slowly fading.

On the other hand, as a fitness instructor and health coach and previous owner of a boutique fitness studio, I have always been passionate about helping people feel better through movement and nourishing food. I love the feeling of fuelling my body the right way, and soon I began to feel a growing curiosity: What about the beauty products we put on our skin? The chemicals in our clothes and accessories? The impact of mass production on our planet?

I still love fashion, beauty, and interior design. There’s nothing like the joy of getting ready or surrounding yourself with beautiful things. But I don't love the feeling that follows when I bring something new home, knowing I could have made better choices - for myself and for the planet, if only I had more knowledge, done more research, or considered preloved alternatives.

That’s when the idea struck me: What if I could create a platform where people could find everything they love, just like I do, without the need to search endlessly for eco-friendly certifications, products free from chemicals, or stylish yet sustainable fashion and home décor? Plus, providing the best workouts, tips and products within wellness and health?

And so, Mywellniverse was born.

Whether we´re a stepping stone toward a more conscious lifestyle, your go-to shopping destination, or a magazine like escape - we're here to Inspire Better Choices!

Beauty

All beauty products must have a base of naturally derived ingredients. If a product is not 100% natural, the remaining ingredients must be clean, safe, and derived from nature or produced in a way that ensures they are safe for use. If such ingredients are included, this will be clearly marked in the product description. We prioritize ingredients that are eco-certified and organic.

All products must be free from harmful substances such as PFAS, microplastics, parabens, mineral oils, and silicones. Our products are always free from these harmful substances and unnecessary additives, ensuring the health of both our customers and the planet.

We are committed to creating safe, effective, and clean products that adhere to our strict toxin-free standards.

Fashion

Every fashion item we offer is either preloved, upcycled, a remake, or sustainably made. Ensuring a more sustainable approach to style.

Home Decor

Products within our Home Decor collection follow the same principles, focusing on preloved or sustainably remade or upcycled pieces.

Health & Wellness

We prioritize offering health and wellness products that are organic and/or eco-certified. However, for products that do not meet these criteria, we assess each item on a case-by-case basis. This includes weighing its health benefits against the environmental impact. We carefully consider whether the product, despite not meeting all our sustainability guidelines, comes from a company that upholds responsible practices, such as using eco-friendly materials, reducing waste, and compensating for environmental impacts. Our aim is to provide wellness solutions that support your health while being mindful of the planet.

Learn more about harmful ingredients to avoidTrusted Brand Partners

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